Blueroselady's Weblog

I wish you abundant happiness, health & wealth

How to sell? How not to accept NO for an answer?

leave a comment »

Firstly, what to sell?
The best things to sell are those that I want to buy, products / services that I believe in.
There are things that are useful but not worthy.
For example, while I find insurance is useful, insurance agents tend to sell insurance products that can earn them high commission but provide lower values for the customers for a given cost. There are other insurance products that can provide better coverage, at the same cost, but insurance agents will not sell them because they cannot earn a living from selling them.
Therefore, at this moment, I am not going to consider to be an insurance salesperson, though admitting that they are among those salespeople with the great perseverance (sometimes annoying irritation) and excellent selling skills whom I have ever encountered.

What do customers want?
Arouse desire / want for gain
Arouse fear of loss
Express honest appreciation, praise to make others feel important (it will better to praise the non-obvious things)

Use YOU in my words, sentences.
Be a great listener, do not talk too much. Letthe advice of Benjamin Franklin, “speak not but what may benefits others, avoid trifling / trivial / petty conversation
Smile. The secret to a genuine smile is to think of many things that I am grateful of.
To gain confidence of customers, use witnesses / testimonials / existing clients. Learn from how lawyers operate.

SALES SPEECH
Write out my sales speech, word for word.
Read it for multiple times.
Rehearse

When customers say “I cannot afford it”, it means he really wants it.
I have to show him how to pay, speaking in their interest.

In the face of objections, ask questions
Why?
Why not?
What else?
Do not argue

see Bettger50_Frank_selling

Related:
What are people emotionally hungry for?

How to play the game of life?
Thick face, black heart
Why must we close the deal fast?

How to say No?

Advertisements

Written by blueroselady

October 20, 2012 at 3:08 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: