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How to be an expert in a month?

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In my current profession, people have spent years, even decades, to become an expert.
Even among the experts, there can be opposing opinions on particular topic(s).

This post is inspired by what Tim Ferriss wrote in his book The 4-hour workweek (selling at US$ 22), page 170 (automation section), on how to be an expert in 4 weeks.
Tim’s strategies made me think twice to believe that someone when s/he claims that he is an expert.
Often, those who are PERCEIVED as experts tend to be better sellers than those who are really experts.
Note: there can be an overlap between perceived and real experts. Think of Venn diagram.
To be very successful, one has lie in the overlap region in the Venn diagram.

How to recognize PERCEIVED experts (that sell)?
1. affiliations
2. client lists
3. credentials (have given talks, written articles)
4. media coverage / features

Tim’s strategies will not work on fields like medicine or law, in which one needs to have M.D. or J.D. respectively.
However, his strategies can work on many fields, e.g. relationship, business, management.

Here, I combine his strategies with few ideas of mine:
1. AFFILIATIONS.
Join 2 / 3 related trade / professional organizations.
Quick, online, use credit cards.
2. SELECTIVE READING and SIMPLIFY.
Read 3 top-selling books on my topic.
Search historical New York Times bestseller lists online.
Like an hourglass, simplify / summarize each book on 1 page, so that I can elaborate them later (up to hours).
3. TALK.
3a. Give 1 free 1-to-3 hour talk at top universities.
Use posters / mass emails / social media (e.g. facebook, twitter) / viral marketing to advertise.
3b. Give free talk to (a min of 2) top companies.
Tell the companies that I have done steps 1 and 3a.
Companies may prefer speakers who do not (hard) sell products / services.
Appeal to the companies through my reason to get additional non-academic speaking experience.
3c. Give popular talks, e.g. TED talks.
4. WRITE and PUBLISH.
Write 1 or 2 articles on my topics for magazines / newspapers.
To be credible, cite my accomplishment in steps 1-3.
Alternatively, offer to interview a known expert and write the article.
5. join ProfNet
Must do research (e.g. online) to respond to journalist queries.
To be credible, cite my accomplishment in steps 1-4.

More on step 2:
People may read and just acquire information (which they may later forget), without converting them into knowledge and wisdom, and more importantly, into action.
When we read to summarize, we think on the important points, hence transforming the information into our own knowledge and wisdom.

See also my schedule entry 20121018 for more ideas.

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