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How to increase our income?

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Income = value x time x scalability

Indeed, in September 2012, I learned from an Australian mentor with numerous patents (KS) that scalability and low cost enable easy commercialization.

How much are you worth currently?
Your hourly current value = monthly income / hours worked per month

To create more value to our company and our clients, we must keep upgrading our knowledge, skills, intellectual capital.

We must constantly install new software into our mind in order to be able to create more value.

It is not one’s age, experience, or academic qualifications, but how much value one can create for his company / clients that matters and translates into different levels of income.

It is about "WHAT CAN YOU DO?"

Let us compare 2 insurance advisers.

Insurance adviser A, age 33, monthly income $3,000.
Waits for leads.
Follows up on leads.
Give adequate presentation on products / services

Closes the sale.
Never follows up with the client thereafter.
Closes monthly premium of $7,000.

Insurance adviser B, age 33, monthly income $20,000
Sets specific monthly sales target.
Actively generates leads from all source.

Creates partnership with other companies.
Ensures a minimum of 2 appointments for consultations / day.
Gives seminars on financial planning.
Writes and publishes a book on financial planning.
Does a a detailed needs and outcome analysis for potential clients.

Presents a highly beneficial and value-added plan for the client.
Helps the clients save money and identify important needs client may have overlooked (i.e. corporate insurance, estate planning, asset protection).
Follows up every 3 months to ensure client’s emotional and financial needs are met.
Sends a quarterly e-newsletter to his customers packed with tips on money management and investments.
Able to generate even more referrals from powerful services.
Helps recruit and train more sales people for the company.

Closes monthly premium of $50,000.

Now, let us compare 2 teachers.

Teacher A, age 42, monthly income $4,000
Has worked for 12 years.
Teaches the curriculum.
Gives and marks homework.
Gives tests and mark papers.

Fulfills minimum extra curricular duties.

Teacher B, age 34, monthly income $9,800
Has worked for 4 years.
Teaches the curriculum.
Able to motivate and inspire even the weakest and most unmotivated students.

Innovates / develops new curriculum / teaching methods.
Writes systems of best practices.
Trains new teachers.
Produces innovative marketing ideas to enroll more students.
Develops strong rapport with parents and provides additional family counseling.

Innovates ideas to increase department productivity, reduce expenses.
Has written 6 textbooks, assessment books that are sold locally and over the internet.
Uses accelerated teaching methods to boost grades.
Conducts seminars / workshops on weekends for parents on how to motivate their children.

Conducts seminars for students on exam skills.
Consultant to private tuition centers.

Things to increase in order to increase income:
1. leads
2. conversion rate
3. repeat business
4. average dollar purchase
5. net profit margin

In more details …

LEADS
learn how to create more effective advertisements (stronger headlines, more persuasive copy, i.e. text)
TV, radio, newspaper advertising
industry newsletter advertising
internet / email advertising
magazine advertising
outdoor advertising
flyers
promotion / sale
ask for referrals
member get member scheme
offer free gift
insert into other company’s invoice
letterbox flyers
sales teams
telemarketing / make more cold calls
buying / swapping database
seminars, events, roadshows
attractive window display / video
posters, large signage

CONVERSION RATE
define our unique selling proposition
set sales target
excellent customer service
introduce myself
survey our past customers
sell key benefits (not features) passionately
high quality in store posters / brochures
in-store sales scripts
be a consultant / problem solver
give a money back guarantee
benefits, testimonials list
give free bonuses that increase value
great prospects and use their name
learn closing techniques
ask for the sale more than once
personal grooming, high dress standards
video in store displays
leave price to last
study and prepare for objections
specialized knowledge about our products and industry
focus on client’s needs and emphasize benefits
convenient payment scheme (credit cards, nets)
offer installment schemes with 0 interest
allow mail order / home delivery
address concerns / possible objections upfront
sell on value not price
use NLP to build strong rapport with clients
follow up with prospects regularly
improve our presentation skills

REPEAT BUSINESS
direct mail offers of the months
keep in touch every 3 months
inform clients of our entire range of services
target likely repeat customers
send special occassion cards
make customers feel special (super experience)
build a close relationship / friendship
create a loyalty program
exceed customers expectations
discount voucher off the next purchase

AVERAGE DOLLAR PURCHASE
focus on a higher income target market
use a shopping list
sell add-ons/up sizes
make sure our client knows our full range of services
suggest most expensive first
create value packages / bundle several products in a package
buy 3 get 1 free deals
ask people to buy some more
increase prices by 10%
arrange easy finance and payment
free gift / lucky draw with $xx purchase
ask customers to buy more (e.g. McDonalds, do you want to have a combo meal? do you want to upsize? do you want to have a dessert? do you want toy?)
up sell
cross sell
do a complete needs-analysis to find out how we can add even more value to customers

NET PROFIT MARGINS
increase prices
sell on value / service than price / discounts
set monthly budget targets
track costs weekly and aim to reduce by 10%
stop running ads that do not work
sell more higher margin items / sell higher margin products 1st
source for cheaper suppliers which are just as good
bargain hard with existing suppliers
increase working efficiency

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Written by blueroselady

September 24, 2012 at 3:37 pm

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