Blueroselady's Weblog

I wish you abundant happiness, health & wealth

The costs of social media for business

leave a comment »

No free lunch!
What are the costs of social media for business?
1. resources / efforts / human capitals in content creation, user engagement.
2. immediate response to complain about product quality on social media, get the problem resolved.
3. cost to reputation due to the viral nature of the Internet / instant destroy. Frighteningly, a single mistake (on the social media) can wipe out brand equity worth millions. e.g. Chrysler – Detroit drivers.

Thank you Ashwin Malshe.

Advertisements

Written by blueroselady

April 19, 2012 at 2:53 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: