Blueroselady's Weblog

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The costs of social media for business

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No free lunch!
What are the costs of social media for business?
1. resources / efforts / human capitals in content creation, user engagement.
2. immediate response to complain about product quality on social media, get the problem resolved.
3. cost to reputation due to the viral nature of the Internet / instant destroy. Frighteningly, a single mistake (on the social media) can wipe out brand equity worth millions. e.g. Chrysler – Detroit drivers.

Thank you Ashwin Malshe.


Written by blueroselady

April 19, 2012 at 2:53 pm

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